Rape is about “power and control.” Rape culture feeds the power and control felt by rapists. This original media campaign addresses elements of rape culture and challenges individuals to think about what affect they have on rape culture. Are they feeding it or are they countering it?
Thus, this original media campaign poses one question, “how do you use your power?” Then eight various sets of dichotomous choices with great contrast of each other are presented. The overall message is simple, “we all have the power, we all have the choice, we all have the responsibility, to stop rape!”
Three examples of this media series are: