The MEME project from the RESPECT program turns a pop culture lens to the issue of sexual violence and rape culture.
RESPECT peer educators at the University of Arkansas utilize recognizable pop culture memes to address rape culture. These memes not only reflect the students’ awareness of sexual violence issues, but also their frustration with the status quo regarding sexual violence acceptance and justification.
By infusing everyday images with education, RESPECT challenges attitudes, behaviors and beliefs surrounding sexual violence and rape culture with the intention to generate conversation that creates change.
The memes are shared through social media sites and as print material distributed around campus. In 2014, this project was recognized by the Area 6 BACCHUS Peer Education Network and awarded the Innovative Use of Technology Award.